BlogWorld 2011 Recap

BlogWorld 2011 Recap: As we mentioned last week, some members of the Blogger team from Google HQ in Mountain View, Tokyo, Dublin, and Sydney (see group photo below) headed to Los Angeles to attend the 2011 BlogWorld & New Media Expo.

One of the primary reasons we attended the expo was to meet Blogger users 1:1, and to gain a better understanding of what we can do to improve the product to better meet your needs.


In addition to these discussions, we conducted surveys with many conference attendees to collect more in-depth feedback. Thank you! We really appreciate the valuable and candid responses.


In the survey results and our 1:1 discussions with you we heard a few common themes:

• You’re hoping to widen your audience with Google+
• You’d like more opportunities to customize and use gadgets with Dynamic Views
• You’re looking for tips and best practices for how to make more money from your blog with AdSense

Your requests have been shared with the broader team and we’re hard at work making them happen for you. Stay tuned to the Buzz Blog in the coming weeks for follow ups, and in the meantime, check out some other photos from the expo below.

Bruce and Mara of MlovesM

Sabrina and Michael in the Blogger photo booth

Sabine and Lisa host a Google+ Hangout with bloggers from around the world

Posted by Michael Bolognino, Product Marketing Manager

Google AdSense & Blogger: An introduction

Google AdSense & Blogger: An introduction: Hi, my name is Andy Chung. I work on the Google AdSense team helping online publishers, specifically Blogger users like you, ensure your blogs are optimized to generate as much income for you as possible.


A few weeks ago we met with many of you at the 2011 BlogWorld & New Media Expo. One of the consistent themes we heard was: "please provide me with more tips on how to make money with my blog.”


At your request, we’re happy to bring you a series of posts with some helpful tips on how to configure AdSense to give you the highest possible return from your blog.


If you've been thinking about monetizing your blog and are unfamiliar with how Google AdSense works, here are the three things you need to know:


1. AdSense is built into Blogger:

You can easily sign up and start showing ads on your blog, without having to leave Blogger, by clicking on the "Earnings" tab in your dashboard. After completing the AdSense application, the next step is to designate where you want the ads to appear on your blog. Once your application is approved, we’ll start serving ads and you’ll start making money. And unlike many other blogging platforms, Blogger doesn’t take a cut of your revenue.

2. AdSense serves relevant ads on your blogs:

AdSense works by matching text and image ads to your blog based on your content and the types of users that visit your site. For example, if you write about running, your readers may see ads next to your post about running shoes and equipment. Ads are created and paid for by advertisers who want to promote their products.


3. Great content is key:

Posting high quality content is the best way to maximize your returns with AdSense. It’s important to take a little extra time defining your topic, creating a post that is engaging and matters to your readers. The more interesting and appealing your content is, the more likely your readers will be to click on the ads on your blog.

This short video will also give you a quick overview of AdSense and how it works with Blogger:

Stay tuned to the Blogger Buzz blog for more tips and tricks about monetization in the coming weeks.


Posted by Andy Chung, AdSense

Customize your search preferences

Customize your search preferences: Hi Bloggers.

Ensuring that your blog, posts, and images are accurately indexed so they appear correctly in search results is valuable. Today we introduced a suite of new features that enable you to more effectively customize your search preferences. Managing how your blog is viewed by search engines is an important aspect of maintaining a healthy blog, regardless of whether you’re new to blogging, or a seasoned veteran.

Here’s an overview of what we added:

The first thing you’ll notice is a new “Search preferences” option under the “Settings” tab.

Clicking it will display three sub-sections: Meta Tags, Errors and Redirections, and Crawlers and Indexing. When enabled, some of these features, such as Search Description and Custom robots header tags will also appear in the “Post settings” area of Blogger's post editor as well. For example, if you elect to create a Search Description, you may do so for your blog, and/or individual posts.

Also available is the ability to add a custom “Page Not Found” (eg. a “404”) message, and Custom Redirects for pages on your blog.

While most of the new features are located in the Settings tab, a few others can be found in the post editor. For example, we’ve introduced the ability to incorporate “alt” and “title” tags to images in your post.




Last but not least, you’ll also find a “rel=nofollow” link attribute in the link tool. Checking this box means that you don’t want this link to be considered when web crawlers are searching for information they’ll use to index your page.

While most of these features are easy to understand and use, others, such as custom robots header tags are geared toward advanced users only, hence the warning message:

Before diving in, I would encourage a quick read through the Help Center articles. They’re comprehensive, and do a great job translating some technical concepts to the layperson.




We hope you enjoy the new features. It’s all part of our effort to bring you a much improved and modernized Blogger. Next week, we’ll be holding a Hangout on our Google+ page to talk with you about your experience with these features and answer your questions. Follow us on +Blogger for details.




Happy blogging!






Bruce Polderman, Product Manager